No Pictures Please!!!

Yesterday we had to arrange a little photo shoot of a playset for Bburago, and yes we had to bring in the big guns! Not The Jonas Brothers, Not Brad Pitt, George Clooney, or Leonardo… We brought in Jake and Michael. Yes little Castro, and little Chu, son of super salesman Robert Chu! The game was set and the task was simple, get some good photos to use on a package. Jake was ready like a week ago, reminding me every day, are we going to work tomorrow dad? when Dad? when are we going to work? Well yesterday was the day and he was so excited! We both came in with our backpacks and started the work day!

He was having a blast! pulling toys out, grabbing cars off of desks, nerf guns, you name it! Here he is playing with some of the latest Street Troopers!

So after he played a while, had lunch, it was time to go to work! Wait this isn’t work? Is it? Here’s some of the CAPD setting up the shoot. Making sure the pics come out nice!

Here’s Michael and Jacob (the talent)! They had never met each other before, but hit it off instantly, they did just what any kids would do…they played! Completely ignoring the photoshoot set up and boring adults!

Here’s a shot behind the scenes, Dimex filming for the DD and our youtube page. Also R2B2 and Charles in the background.

These little guys had the best time! Here’s a view from above.

And that was it! The boys did great, played the whole time, didn’t complain, and got hooked up with some cool toys and Maisto swag!!! I bet RHB wishes the design team was that easy to deal with! Yet another reason why I Love My Job!

Til’ Next Time!

Maisto Out Of The Closet! part 1

so this post started on tuesday, not quite over the hump yet, and it just happens to be TAX DAY, sucky kinda day, contemplating what we are going to put up on the blog (man is this tough!). we keep telling Ralphie the name of the blog is the daily dose, he thinks one post a week is fine… anyway, we’re trying to keep it fresh and new each day, you know how we do. so Charles (aka the professor) had this great idea of posting up old concepts that were sent to the graveyard before they even saw the light of day. we were like yeah, that will last half a post. i mean how much of that could this innovative, awesome company have? us? items that never made it to retail? noooooooooooooo!!!! and then, we went to the closet…

we were all pretty floored at the stuff that was locked up in the back room, the mock-up room, a.k.a. La Casa De Dimex!!! sometimes we have ideas or HK has ideas that just don’t quite make it, and when they don’t make it, they usually end up here (in the closet.) when we pulled the stuff out, most of our jaws dropped because we had never even seen these items and deep down we all knew why. so let’s start this fun, eye-opening, belly-aching, and somewhat frightening, little trip down Maisto memory lane. we’ll milk it, one item a week, and we’ll see how far we go.

anyone feeling thirsty?

really, after seeing this, I can use a drink…you? mmmmmm, yeah! let’s crack this baby open!

oh wait….. it’s not a drink? it’s packaging? Ahhhhhhh Yeeeeeeah!

so let’s analyze why the “Tuner Tonics”, the “Drifter Drafts”, or the “Cola Cars” did not get past dr. no:

… could not negotiate around the $.05 per bottle recycling charge.
… retailers expected too many “Clean Up On The Toy Aisle” calls.
… drinking and driving just do not mix. C’Mon.

stay tuned to this topic, because, unfortunately, there are plenty more where this came from!

Welcome To Maisto’s New Blog!

Greetings from Fontana, CA., the U.S. design headquarters for Maisto International! We’ve created this new blog to keep you collectors and fans of Maisto products informed on a more personal and more frequent level. You can check back daily for the latest news, updates on products or projects, sneak peeks of new stuff, and a “behind the curtain” peek into the daily happenings in the world of Maisto. Yes, you got it, an all access, VIP tour of whatever the heck goes on behind one of the largest die-cast and toy manufacturers in the world! So sit back, grab a drink, and enjoy!