the 2010 ford mustang that we did for the launch at the l.a. auto show made it’s way to the autoblog.com website over the weekend. for a nice refresher on this model, go check it out at
when we first started to discuss the 1:18 2010 mustang project with the folks from ford, they indicated that the brand team would be interested in putting together a promotional piece to hand out to press and important guests at the launch. this was back in april, and i distinctly remember telling them the only way we would do it is if we could write it up on the double d. of course, that made no sense, we obviously would jump at the chance for this type of promotion. we have done many of these premiums before, such as the launch of the new thunderbird, the p.t. cruiser, the mercedes-benz slr mclaren, the porsche carerra gt, and many others. but this is the first since the creation of the daily dose, so we are pleased to share with you the
official un-boxing of the Promo Kit for the 2010 Ford Mustang.
the exterior shipper box looks like a wooden crate, and has the new pony emblem “burned” on top.
the inside box is custom as well.
even the back of the package is cool, loaded with stats about the 1:1 stang.
here is the vehicle out of the box and sitting on it’s plastic display stand.
the box insert is very cool and shows off various racing mustang vehicles from the last 40 years – including dates and drivers.
of course, an official press kit is not complete without a certificate of authenticity.
as you can see, 4000 were made in the custom candy red metallic color. we will not use that color again. our stock version is a brighter torch red.
but when it is all said and done, it is all about the car. here are some beauty shots of a truly beautiful car – hats off to the folks at ford for a great effort, and best of luck!
there you go. special thanks go out to brian, ada, and the group in hk, to mike t at dmv, charles and jim here at the ranch, and of course, everyone at ford and bsg.
sorry – i have other work to do today, i can’t keep writing these posts. without further ado, the 2010 Ford Mustang GT, convertible, in 1:18 scale from Maisto International.
available in 2 colors – torch red and yellow jacket metallic
it is not easy to coordinate the release of a 1:18 title with the 1:1 vehicle release from the auto manufacturer. ford met with us last february in germany and we agreed to make it. we met again in hong kong in april, and they saw the first blush of a tooling model. from there it was quite a lot of back and forth to make it perfect. many props has to go to patrick m. from bsg and our own brian, engineer extraordinaire in hk.
product is available tomorrow (we have had it in stock). we will also have it available in power racers and 1:64 scale.
there is one more color, but more on that in the next post…
well folks, this might be the last tease in our series. seems THE MAN is keeping us down. (not really – ford has a great bunch of people we work with). actually the shots we took would unveil a little more than what ford was comfortable with, so we’ll keep it easy and breezy until the big event. and at least none of our products (if we were making any) appeared on ebay…
but when the clock ticks 12 next wednesday night, we are lighting it up, baby…
as just about everyone knows, Ford will soon be unveiling a brand new version of their iconic Mustang. the marketing folks over at Ford have even created a separate section on their website devoted to teasing the hell out of their fans with all but complete shots of the 2010 car. there is even a countdown clock which if my math is right would indicate that the official unveiling of this car is wednesday, november 19th, at midnight, pdt. check out their website to catch all the action – it is really pretty cool.
now, why would we share this with you? cause we like the folks at ford, and we are pulling for them? well that is obvious. but could there be any other reasons? hmmm.
more to follow…